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Chief Analytics Officers, Spring

May 15 – 16 2019, Crowne Plaza San Diego

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Main Conference Day 1
15 May
08:15

Registration, Coffee & Networking

Registration and networking in the exhibition area

Registration, Coffee & Networking

April 29 | 08:15 - 09:05

Registration and networking in the exhibition area

Register

Speaking:

09:05

Chair's Opening Remarks

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Chief Analytics Officer, Banorte

Chair's Opening Remarks

April 29 | 09:05 - 09:20

Register

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Banorte

09:20

Driving Adoption Of Analytics Around A Large Enterprise

  • Making consumer research a vital part of your analytics department
  • Identifying disconnects between goals and methodologies
  • Building a data presentation for executives that actually works

Speaking:

Alejandro Canteraro

Alejandro Cantarero

VP, Data, Los Angeles Times

Driving Adoption Of Analytics Around A Large Enterprise

April 29 | 09:20 - 09:40

  • Making consumer research a vital part of your analytics department
  • Identifying disconnects between goals and methodologies
  • Building a data presentation for executives that actually works
Register

Speaking:

Alejandro Canteraro

Alejandro Cantarero

Los Angeles Times

09:40

Moving from a Cost Center to a Profit Center How to Measure and Communicate the ROI of Analytics

  • Most business leaders will agree that analytics is a major part of the organizations future
  • It isn't just about increasing revenue - analytics leaders must show the savings created from operational change and clearly demonstrate this value across all levels of the company
  • Hear from Banorte, where their Analytics team has clearly demonstrated an ROI reaching into the billions of dollars

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Chief Analytics Officer, Banorte

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Chief Analytics Officer, Banorte

Moving from a Cost Center to a Profit Center How to Measure and Communicate the ROI of Analytics

April 29 | 09:40 - 10:10

  • Most business leaders will agree that analytics is a major part of the organizations future
  • It isn't just about increasing revenue - analytics leaders must show the savings created from operational change and clearly demonstrate this value across all levels of the company
  • Hear from Banorte, where their Analytics team has clearly demonstrated an ROI reaching into the billions of dollars

Register

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Banorte

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Banorte

10:10

Morning Coffee Break

Morning Coffee Break

April 29 | 10:10 - 10:40

Register

Speaking:

Corporate Strategy and Business Intelligence

10:40

Insider Session: Electronic Arts

Speaking:

ZackAnderson

Zachery Anderson

SVP, Chief Analytics Officer, Electronic Arts (EA)

Insider Session: Electronic Arts

April 29 | 10:40 - 11:10

Register

Speaking:

ZackAnderson

Zachery Anderson

Electronic Arts (EA)

Corporate Strategy and Business Intelligence

11:10

Insider Session: Exelixis - Implementation of an Off-the-Shelf Analytics & Visualization Platform – A Case Study in a Cost-Effective Way to bring Data and Departments Together

Speaking:

Ron Lillie

Ron Lillie

Director, Drug Safety Data Analytics, Exelixis

Insider Session: Exelixis - Implementation of an Off-the-Shelf Analytics & Visualization Platform – A Case Study in a Cost-Effective Way to bring Data and Departments Together

April 29 | 11:10 - 11:40

Register

Speaking:

Ron Lillie

Ron Lillie

Exelixis

Customer Experience Analytics

11:10

Insider Session: Zynga - Using Analytics to Build a Content Management System to Prevent Churn in the Most Enaged Consumers

  • In the age of content binging, our most passionate customers are some fo the most likely to churn when they run out of content to consume.
  • Analysing how these customers behave and creating systems to ensure they don't consume faster than you can create is key to retention and increasing loyalty.
  • Learn how Zynga are innovating the way they create and how users play through advanced analytics to minimize dedicated user churn.

Speaking:

Luke Dicken

Luke Dicken

Director of Central and Strategic Analytics, Zynga

Insider Session: Zynga - Using Analytics to Build a Content Management System to Prevent Churn in the Most Enaged Consumers

April 29 | 11:10 - 11:40

  • In the age of content binging, our most passionate customers are some fo the most likely to churn when they run out of content to consume.
  • Analysing how these customers behave and creating systems to ensure they don't consume faster than you can create is key to retention and increasing loyalty.
  • Learn how Zynga are innovating the way they create and how users play through advanced analytics to minimize dedicated user churn.

Register

Speaking:

Luke Dicken

Luke Dicken

Zynga

Learning Labs A Corporate Strategy and Business Intelligence

11:40

Learning Lab A: Leveraging Your Data as an Asset to Unlock a New Revenue Stream

  • By creating an expert analytics team, you can leverage a whole new revenue source in algorithms as a service
  • But working as a partner can lead to misapplied analytics when user needs and capabilities are misaligned
  • Learn how to conduct design sessions for both internal and external deployment success
  • Build a business case for expanding your capabilities beyond your organization and understand the competitive advantages of developing your analytical abilities as a service

Speaking:

AndrewSohn_Photo2

Andrew Sohn

Former SVP, Global Digital and Analytics Services, Crawford and Company

Learning Lab A: Leveraging Your Data as an Asset to Unlock a New Revenue Stream

April 29 | 11:40 - 12:40

  • By creating an expert analytics team, you can leverage a whole new revenue source in algorithms as a service
  • But working as a partner can lead to misapplied analytics when user needs and capabilities are misaligned
  • Learn how to conduct design sessions for both internal and external deployment success
  • Build a business case for expanding your capabilities beyond your organization and understand the competitive advantages of developing your analytical abilities as a service

Register

Speaking:

AndrewSohn_Photo2

Andrew Sohn

Crawford and Company

Learning Labs B Customer Experience Analytics

11:40

Learning Lab B: Utilizing Statistical Analytics to Improve Your Customer's Life, Benefit The Economy, and Become a Socially-Conscious Analytics Leader

  • Focusing on societal economic benefits can have a huge, positive impact on your analytic strategy
  • Learn how economic principals apply to wider analytics and how to apply these principals for stable, regular growth
  • Examine how using your analytical division to explore societal economic benefits can produce goodwill and real ROI
  • Discuss the ethical social responsibilities analytics leaders face and how to bring these issues to the board

Speaking:

Bridgette Bain

Bridgette Bain

Assistant Director, Analytics, American Veterinary Medical Association (AVMA)

Learning Lab B: Utilizing Statistical Analytics to Improve Your Customer's Life, Benefit The Economy, and Become a Socially-Conscious Analytics Leader

April 29 | 11:40 - 12:40

  • Focusing on societal economic benefits can have a huge, positive impact on your analytic strategy
  • Learn how economic principals apply to wider analytics and how to apply these principals for stable, regular growth
  • Examine how using your analytical division to explore societal economic benefits can produce goodwill and real ROI
  • Discuss the ethical social responsibilities analytics leaders face and how to bring these issues to the board

Register

Speaking:

Bridgette Bain

Bridgette Bain

American Veterinary Medical Association (AVMA)

12:40

Lunch

Lunch

April 29 | 12:40 - 13:40

Register

Speaking:

Discussion Group A Marketing Analytics

1:40

What Technical and Organizational Improvements Will Help Us Provide Marketing Analytics Insights in Real Time?

Speaking:

ray-pettit-200x300

Raymond Pettit

Executive Director, Master of Science in Business Analytics Program, University of California, San Diego (UCSD)

John Carter

John Carter

SVP, Analytics & Business Insight , Charles Schwab

What Technical and Organizational Improvements Will Help Us Provide Marketing Analytics Insights in Real Time?

April 29 | 13:40 - 14:25

Register

Speaking:

John Carter

John Carter

Charles Schwab

ray-pettit-200x300

Raymond Pettit

University of California, San Diego (UCSD)

Discussion Group B People and Processes

1:40

How Can We Promote Curiosity and Creativity in Analytic and Data Science Teams while Ensuring a Focused Approach to Problems

Speaking:

Kathleen Maley

Kathleen Maley

Director, Banking Analytics, KeyBank

Devanshu Mehrotra

Devanshu Mehrotra

Vice President, Audit Analytics, MUFG

How Can We Promote Curiosity and Creativity in Analytic and Data Science Teams while Ensuring a Focused Approach to Problems

April 29 | 13:40 - 14:25

Register

Speaking:

Devanshu Mehrotra

Devanshu Mehrotra

MUFG

Kathleen Maley

Kathleen Maley

KeyBank

Discussion Group C Privacy and Governance

1:40

GDPR, CCPA, and Beyond – How Can We Provide the Best Insights While Remaining Compliant and Ethical?

Speaking:

Len Usvyat

Len Usvyat

VP Applied Advanced Analytics, Fresenius Medical Care

Banorte

Alejandro Eugenio Roemer Gonzalez

Director of Analytics, Banorte

GDPR, CCPA, and Beyond – How Can We Provide the Best Insights While Remaining Compliant and Ethical?

April 29 | 13:40 - 14:25

Register

Speaking:

Len Usvyat

Len Usvyat

Fresenius Medical Care

Banorte

Alejandro Eugenio Roemer Gonzalez

Banorte

Discussion Group A Marketing Analytics

2:25

Best Practices for Building a Unified Marketing Analytics Ecosystem

Speaking:

John Carter

John Carter

SVP, Analytics & Business Insight , Charles Schwab

Sampsa Jaatinen

Sampsa Jaatinen

SVP, Chief Analytics Officer, Unity Technologies

Best Practices for Building a Unified Marketing Analytics Ecosystem

April 29 | 14:25 - 15:10

Register

Speaking:

John Carter

John Carter

Charles Schwab

Sampsa Jaatinen

Sampsa Jaatinen

Unity Technologies

Discussion Group B People and Processes

2:25

How Do We Go About Breaking Down Internal Silos To Maximize Analytical Effectiveness?

Speaking:

Calvin Anderson

Calvin Anderson

Head of Commercial , OYO Rooms

ZackAnderson

Zachery Anderson

SVP, Chief Analytics Officer, Electronic Arts (EA)

How Do We Go About Breaking Down Internal Silos To Maximize Analytical Effectiveness?

April 29 | 14:25 - 15:10

Register

Speaking:

ZackAnderson

Zachery Anderson

Electronic Arts (EA)

Calvin Anderson

Calvin Anderson

OYO Rooms

Discussion Group C Privacy and Governance

2:25

Data Governance 2.0: Building Towards a Collaborative, Agile Governance System for the Expanding Analytics Ecosystem

Speaking:

Rachana

Rachana Mukherjee

VP, Insights, Analytics and Data Infrastructure , Mi9 Retail

Andrea Allmon

Andrea Allmon

VP, Enterprise Analytics, MedImpact

Data Governance 2.0: Building Towards a Collaborative, Agile Governance System for the Expanding Analytics Ecosystem

April 29 | 14:25 - 15:10

Register

Speaking:

Rachana

Rachana Mukherjee

Mi9 Retail

Andrea Allmon

Andrea Allmon

MedImpact

3:10

Afternoon Coffee Break

Afternoon Coffee Break

April 29 | 15:10 - 15:40

Register

Speaking:

3:40

Panel: Transforming the Business Strategy with Augmented Analytics

  • With the proliferation of massive data sets, human-driven analytics can only go so far – it’s time to use data science and advanced analytics techniques to automate the process
  • By removing the manual examination of data, you can produce business-critical insights at an extreme pace, creating a more agile and efficient organization
  • Learn how you can leverage the latest tools and techniques for more accurate and cost efficient analytics

Speaking:

MATT_LEWIS_HS_12_17_a (003)

Matthew Lewis

Global Chief Data and Analytics Officer, Apothecom: A Huntsworth Health Company

creditshop

Pini Ben-Or

Head of Analytics R&D, CreditShop

Panel: Transforming the Business Strategy with Augmented Analytics

April 29 | 15:40 - 16:00

  • With the proliferation of massive data sets, human-driven analytics can only go so far – it’s time to use data science and advanced analytics techniques to automate the process
  • By removing the manual examination of data, you can produce business-critical insights at an extreme pace, creating a more agile and efficient organization
  • Learn how you can leverage the latest tools and techniques for more accurate and cost efficient analytics
Register

Speaking:

MATT_LEWIS_HS_12_17_a (003)

Matthew Lewis

Apothecom: A Huntsworth Health Company

creditshop

Pini Ben-Or

CreditShop

4:00

The Data Privacy Dilemma—Unlocking Data Value under Changing Regulations like GDPR and CCPA

  • Learn about the latest offerings from cutting-edge data and analytics start-ups
  • Gain a greater insight into the market beyond the mega-vendors
  • Hear about upcoming challenges and begin your preparation

Speaking:

Arpit Goel

Arpit Goel

CEO & Founder, Gamma Networks

The Data Privacy Dilemma—Unlocking Data Value under Changing Regulations like GDPR and CCPA

April 29 | 16:00 - 16:20

  • Learn about the latest offerings from cutting-edge data and analytics start-ups
  • Gain a greater insight into the market beyond the mega-vendors
  • Hear about upcoming challenges and begin your preparation
Register

Speaking:

Arpit Goel

Arpit Goel

Gamma Networks

4:20

Happy Hour Roundtables

Enjoy a drink while attending two 30min roundtables of your choice!

Building a Trust Contract in Data Science & Analytics Projects with Business Leaders for Greater Buy-In

Kathleen Maley, Director of Banking Analytics, KEYBANK

How to Identify and Remedy Broken Processes

Devanshu Mehrotra, Vice President , Audit Analytic, MUFG

Leveraging AI Within Business Transformation

Raymond Pettit, Executive Director, Master of Science in Business Analytics Program, UCSD

Speaking:

Kathleen Maley

Kathleen Maley

Director, Banking Analytics, KeyBank

ray-pettit-200x300

Raymond Pettit

Executive Director, Master of Science in Business Analytics Program, University of California, San Diego (UCSD)

Devanshu Mehrotra

Devanshu Mehrotra

Vice President, Audit Analytics, MUFG

Happy Hour Roundtables

April 29 | 16:20 - 17:20

Enjoy a drink while attending two 30min roundtables of your choice!

Building a Trust Contract in Data Science & Analytics Projects with Business Leaders for Greater Buy-In

Kathleen Maley, Director of Banking Analytics, KEYBANK

How to Identify and Remedy Broken Processes

Devanshu Mehrotra, Vice President , Audit Analytic, MUFG

Leveraging AI Within Business Transformation

Raymond Pettit, Executive Director, Master of Science in Business Analytics Program, UCSD

Register

Speaking:

Devanshu Mehrotra

Devanshu Mehrotra

MUFG

Kathleen Maley

Kathleen Maley

KeyBank

ray-pettit-200x300

Raymond Pettit

University of California, San Diego (UCSD)

5:20

Chair's Closing Remarks

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Chief Analytics Officer, Banorte

Chair's Closing Remarks

April 29 | 17:20 - 17:30

Register

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Banorte

5:30

Drinks Reception

Drinks Reception

April 29 | 17:30 - 18:30

Register

Speaking:

Invitation-Only Dinner Masterclass with Trifacta

5:45

The Role of Data Quality in Analytics Modernization, Machine Learning & AI

In the midst of the hype around modern analytics and AI, there is an underlying shift of epic proportions: computing has been radically commoditized in the last five years. Thanks to open source, everyone has access to the same algorithms for data analysis, machine learning and predictive inference. Thanks to the cloud, everyone has access to massive infrastructure at the touch of a button. This is no longer aspirational: the availability of sophisticated data analysis at scale is a concrete reality, across sectors and use cases. The remaining battle is—as it should be—focused on the data, and how data gets exploited. Unfortunately for most organizations, the ROI on data investments remains a major challenge. The flow of data is typically a diverse, multi-structured, noise-ridden source of signal. This can quickly turn analytics initiatives into abject failures, either stalled on complexity, or using bad data to drive bad decisions. Without good data preparation technologies and practices, users of all types are frustrated; their productivity and satisfaction suffer because it’s too hard to get accurate data that’s appropriately structured for their specific project. During this roundtable discussion, we'll touch on some of the key questions today:

  • What is the business impact of poor data quality today, and how will that increase with the advent of machine learning and AI?
  • How can the speed of modern business benefit from new approaches to data quality that replace legacy, siloed processes?
  • How do new solutions to data quality and preparation enable organizational speed, scale and efficiency without sacrificing governance and accuracy?
  • How has the emergence of new trends in analytics—including cloud, machine learning and AI—impacted the data quality landscape?

Speaking:

Joe-Trifacta_27906_SOCIAL

Joe Hellerstein

Co-Founder and Chief Strategy Officer, Trifacta

IQVIA

Yogesh Prasad

Platform Leader for Clinical Data Repository, IQVIA

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Chief Analytics Officer, Banorte

The Role of Data Quality in Analytics Modernization, Machine Learning & AI

April 29 | 17:45 - 19:45

In the midst of the hype around modern analytics and AI, there is an underlying shift of epic proportions: computing has been radically commoditized in the last five years. Thanks to open source, everyone has access to the same algorithms for data analysis, machine learning and predictive inference. Thanks to the cloud, everyone has access to massive infrastructure at the touch of a button. This is no longer aspirational: the availability of sophisticated data analysis at scale is a concrete reality, across sectors and use cases. The remaining battle is—as it should be—focused on the data, and how data gets exploited. Unfortunately for most organizations, the ROI on data investments remains a major challenge. The flow of data is typically a diverse, multi-structured, noise-ridden source of signal. This can quickly turn analytics initiatives into abject failures, either stalled on complexity, or using bad data to drive bad decisions. Without good data preparation technologies and practices, users of all types are frustrated; their productivity and satisfaction suffer because it’s too hard to get accurate data that’s appropriately structured for their specific project. During this roundtable discussion, we'll touch on some of the key questions today:

  • What is the business impact of poor data quality today, and how will that increase with the advent of machine learning and AI?
  • How can the speed of modern business benefit from new approaches to data quality that replace legacy, siloed processes?
  • How do new solutions to data quality and preparation enable organizational speed, scale and efficiency without sacrificing governance and accuracy?
  • How has the emergence of new trends in analytics—including cloud, machine learning and AI—impacted the data quality landscape?
Register

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Banorte

IQVIA

Yogesh Prasad

IQVIA

Joe-Trifacta_27906_SOCIAL

Joe Hellerstein

Trifacta

Main Conference Day 2
16 May
08:30

Registration, Coffee & Networking

Registration and networking in the exhibition area

Registration, Coffee & Networking

April 29 | 08:30 - 09:10

Registration and networking in the exhibition area

Register

Speaking:

09:10

Chair's Opening Remarks

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Chief Analytics Officer, Banorte

Chair's Opening Remarks

April 29 | 09:10 - 09:20

Register

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Banorte

09:20

Data Analytics & Agile Methodology: Maximizing your Output

  • Using the agile methodology within your Data Analytics team and why it's critical
  • Implementing lean data projects to simplify and structure data
  • Project Prioritization and determining what's most important to allocate your resources towards getting out of the Ad Hoc reporting business, and working on proactive projects to move the business forward

Speaking:

Data Analytics & Agile Methodology: Maximizing your Output

April 29 | 09:20 - 09:40

  • Using the agile methodology within your Data Analytics team and why it's critical
  • Implementing lean data projects to simplify and structure data
  • Project Prioritization and determining what's most important to allocate your resources towards getting out of the Ad Hoc reporting business, and working on proactive projects to move the business forward
Register

Speaking:

09:40

Insider Session: Suncoast Credit Union - AI Assusted Data Modeling

  • We'll examine the use cases for why Suncoast Credit Union needed this technology
  • How this technology will help us knock down data silos across the organization
  • Why this type of technology will be critical to all industries and how we'll use this technology to move at the speed of business.

Speaking:

Insider Session: Suncoast Credit Union - AI Assusted Data Modeling

April 29 | 09:40 - 10:10

  • We'll examine the use cases for why Suncoast Credit Union needed this technology
  • How this technology will help us knock down data silos across the organization
  • Why this type of technology will be critical to all industries and how we'll use this technology to move at the speed of business.

Register

Speaking:

Track A

10:10

Insider Session: SLAC Accelerator Laboratory - Building a Collaborative, Persistent Research Framework Using Cloud Infrastructure

  • Analytics research suffers from high levels of churn leading to published papers that are difficult or impossible to build upon due to a lack of access to data and tools used
  • Working collaboratively as an industry, it is possible to improve by utilizing cloud-based infrastructure to create a research community
  • Learn how SLAC Accelerator Laboratory is working to build teams that span across companies and research institutions using interactive computer environments to help revolutionize the way advanced analytics research is conducted

Speaking:

Mayank Malik

Mayank Malik

Chief Data Officer and Blockchain Lead, SLAC National Accelerator Laboratory

Insider Session: SLAC Accelerator Laboratory - Building a Collaborative, Persistent Research Framework Using Cloud Infrastructure

April 29 | 10:10 - 10:40

  • Analytics research suffers from high levels of churn leading to published papers that are difficult or impossible to build upon due to a lack of access to data and tools used
  • Working collaboratively as an industry, it is possible to improve by utilizing cloud-based infrastructure to create a research community
  • Learn how SLAC Accelerator Laboratory is working to build teams that span across companies and research institutions using interactive computer environments to help revolutionize the way advanced analytics research is conducted

Register

Speaking:

Mayank Malik

Mayank Malik

SLAC National Accelerator Laboratory

Track B

10:10

Insider Session: Berg - Building a production-level AI-driven Clinical Trial Pipeline

  • Various AI technologies are currently available, and understanding their differences and capabilities is paramount to implement the solution that better fits current and future needs
  • Despite the analytical technology, collecting or identifying the correct datasets define the success of a data-driven technology
  • When properly deployed, an AI technology optimizes the entire Clinical Trial pipeline from Drug Discovery to Clinical Trial

Speaking:

leo rodriguez berg

Leo Rodrigues

VP, AI & Machine Learning, BERG

Insider Session: Berg - Building a production-level AI-driven Clinical Trial Pipeline

April 29 | 10:10 - 10:40

  • Various AI technologies are currently available, and understanding their differences and capabilities is paramount to implement the solution that better fits current and future needs
  • Despite the analytical technology, collecting or identifying the correct datasets define the success of a data-driven technology
  • When properly deployed, an AI technology optimizes the entire Clinical Trial pipeline from Drug Discovery to Clinical Trial

Register

Speaking:

leo rodriguez berg

Leo Rodrigues

BERG

Learning Lab A Data

11:10

Learning Lab A: How to Analyze Customer Feedback - Get the Most out of Your Unstructured Data

  • Customer feedback is fantastic data to help shape your organizational strategy, but so much of it is unstructured or semi-structured
  • This session will focus on utilizing the latest analytical tools and techniques to ensure you get the most out of all feedback across all systems
  • Learn how to bring social data out from the cold and into your wider customer insight toolkit in a way that is quantifiable and useful
  • Discuss how to filter out the noise of useless or incomprehensible data and weigh the information you gain for the most actionable insights

Speaking:

ray-pettit-200x300

Raymond Pettit

Executive Director, Master of Science in Business Analytics Program, University of California, San Diego (UCSD)

Learning Lab A: How to Analyze Customer Feedback - Get the Most out of Your Unstructured Data

April 29 | 11:10 - 12:10

  • Customer feedback is fantastic data to help shape your organizational strategy, but so much of it is unstructured or semi-structured
  • This session will focus on utilizing the latest analytical tools and techniques to ensure you get the most out of all feedback across all systems
  • Learn how to bring social data out from the cold and into your wider customer insight toolkit in a way that is quantifiable and useful
  • Discuss how to filter out the noise of useless or incomprehensible data and weigh the information you gain for the most actionable insights

Register

Speaking:

ray-pettit-200x300

Raymond Pettit

University of California, San Diego (UCSD)

Learning Lab B AI

11:10

Learning Lab B: Emotional Robots - Plotting the Course of Emotion Detecting and Simulating AI and its Business Applications

  • With advances in NLP, computer vision, behaviour detection, and sentiment analysis, AI systems are on track to accurately detect emotional responses on par with human counterparts
  • By understanding this technology, we can plan future deployment to provide better associate & customer engagement, prevent churn & turnover, and automate the production of creative materials effectively
  • How do we get started with emotional AI technologies? What is currently available, what is being developed, and what does the market of 2020-2025 look like?

Speaking:

Ean Mikale

Ean Mikale

Founder & Chief Innovation Officer, Infinite 8 Institute

Learning Lab B: Emotional Robots - Plotting the Course of Emotion Detecting and Simulating AI and its Business Applications

April 29 | 11:10 - 12:10

  • With advances in NLP, computer vision, behaviour detection, and sentiment analysis, AI systems are on track to accurately detect emotional responses on par with human counterparts
  • By understanding this technology, we can plan future deployment to provide better associate & customer engagement, prevent churn & turnover, and automate the production of creative materials effectively
  • How do we get started with emotional AI technologies? What is currently available, what is being developed, and what does the market of 2020-2025 look like?

Register

Speaking:

Ean Mikale

Ean Mikale

Infinite 8 Institute

Discussion Group A People and Processes

1:10

How Can We Improve ROI by Telling Customer Stories to Marketing and Sales Through Analytics?

Speaking:

Foz Saeed

Foz Saeed

Sr. Director Data Science, Analytics and Marketing Insights, Thermo Fisher

How Can We Improve ROI by Telling Customer Stories to Marketing and Sales Through Analytics?

April 29 | 13:10 - 13:55

Register

Speaking:

Foz Saeed

Foz Saeed

Thermo Fisher

Discussion Group B Technology

1:10

What Are the Best Practices When Adopting New Platforms and Processes to Minimize Disruption and Data Wrangling?

Speaking:

Len Usvyat

Len Usvyat

VP Applied Advanced Analytics, Fresenius Medical Care

Meghna_Headshot

Meghna Sinha

VP, Testing and Measurement, Target

What Are the Best Practices When Adopting New Platforms and Processes to Minimize Disruption and Data Wrangling?

April 29 | 13:10 - 13:55

Register

Speaking:

Meghna_Headshot

Meghna Sinha

Target

Len Usvyat

Len Usvyat

Fresenius Medical Care

Discussion Group A People and Processes

1:55

Becoming a Strategic Executives - How Can We Become Change Enablers Across Our Organizations?

Speaking:

Devanshu Mehrotra

Devanshu Mehrotra

Vice President, Audit Analytics, MUFG

Luke Dicken

Luke Dicken

Director of Central and Strategic Analytics, Zynga

ZackAnderson

Zachery Anderson

SVP, Chief Analytics Officer, Electronic Arts (EA)

Becoming a Strategic Executives - How Can We Become Change Enablers Across Our Organizations?

April 29 | 13:55 - 14:40

Register

Speaking:

Devanshu Mehrotra

Devanshu Mehrotra

MUFG

ZackAnderson

Zachery Anderson

Electronic Arts (EA)

Luke Dicken

Luke Dicken

Zynga

Discussion Group B Technology

1:55

How Can We Deploy Cloud Analytics for Greater Agility?

Speaking:

Mayank Malik

Mayank Malik

Chief Data Officer and Blockchain Lead, SLAC National Accelerator Laboratory

How Can We Deploy Cloud Analytics for Greater Agility?

April 29 | 13:55 - 14:40

Register

Speaking:

Mayank Malik

Mayank Malik

SLAC National Accelerator Laboratory

2:40

Afternoon Coffee Break

Afternoon Coffee Break

April 29 | 14:40 - 15:10

Register

Speaking:

3:10

Building A Culture of Test, Measurement and Learning With An Enterprise

At any given time, Target invests in a number of strategic priorities that are intended to drive profitable growth for the retailer. These growth efforts are often inter-related, for example, supply chain transformation efforts impact stores, and changes in marketing strategies impact both digital and store sales.  Therefore, a reasonably good read on value of each effort is critical.  This kind of measurement enables Target to pivot and/or iterate with speed on each of these efforts.

In this talk, I will share how Target is building a test-and-measure culture by focusing on three challenges: 

  • More Data Can Lead to More Confusion: Governance of Measurement is Critical at Large Organizations
  • Robust Test Design Requires Statistical Expertise: Statistical and Analytical Skills Must be a Priority
  • Manual Steps Should be Continuously Automated: End to End Automation is Important to Scale A/B Testing

Speaking:

Meghna_Headshot

Meghna Sinha

VP, Testing and Measurement, Target

Building A Culture of Test, Measurement and Learning With An Enterprise

April 29 | 15:10 - 15:30

At any given time, Target invests in a number of strategic priorities that are intended to drive profitable growth for the retailer. These growth efforts are often inter-related, for example, supply chain transformation efforts impact stores, and changes in marketing strategies impact both digital and store sales.  Therefore, a reasonably good read on value of each effort is critical.  This kind of measurement enables Target to pivot and/or iterate with speed on each of these efforts.

In this talk, I will share how Target is building a test-and-measure culture by focusing on three challenges: 

  • More Data Can Lead to More Confusion: Governance of Measurement is Critical at Large Organizations
  • Robust Test Design Requires Statistical Expertise: Statistical and Analytical Skills Must be a Priority
  • Manual Steps Should be Continuously Automated: End to End Automation is Important to Scale A/B Testing
Register

Speaking:

Meghna_Headshot

Meghna Sinha

Target

Corporate Strategy and Business Intelligence

3:30

Using AI to Uncover Chaos in Programmatic Advertising

  • The news is full of what Millennials and Gen Z "want", but very little is based on fact - knowing what your core demographics and becoming a key part of their lifestyle can yield massive profits
  • Understanding people is a core competency for the CAO, but the art of behavioural psychology has been widely lost
  • By delivering analytics on deeper drivers, you can positon your company beyond the standard buyer->seller relationship into a position of advisor and partner
  • Learn what behavioural economy has to offer customer analytics and how you can reap massive ROI

Speaking:

ASH-DUPAR

Ash Dhupar

Chief Analytics Officer, Publishers Clearing House

Using AI to Uncover Chaos in Programmatic Advertising

April 29 | 15:30 - 16:00

  • The news is full of what Millennials and Gen Z "want", but very little is based on fact - knowing what your core demographics and becoming a key part of their lifestyle can yield massive profits
  • Understanding people is a core competency for the CAO, but the art of behavioural psychology has been widely lost
  • By delivering analytics on deeper drivers, you can positon your company beyond the standard buyer->seller relationship into a position of advisor and partner
  • Learn what behavioural economy has to offer customer analytics and how you can reap massive ROI

Register

Speaking:

ASH-DUPAR

Ash Dhupar

Publishers Clearing House

Customer Experience Analytics

3:30

Gaining a True 360 View of Your Customers for Actionable Analytics That Will Increase Engagement

  • The often toted customer 360 is one of the most difficult aspects of customer analytics to truly realise – but if you do, you can unlock insights, develop tools, and achieve performance beyond expectations
  • A recent study has indicated that fewer than 10% of companies have come close to achieving a Customer 360 and less than 5% are using this data effectively
  • Understand the data requirements (both internal and external) for building a true, complete view of your customers for actionable, predictive analytics to prevent churn and increase your customer base
  • Learn about quality measures for satisfaction, promotion, and loyalty to achieve high-confidence pattern analysis

Speaking:

Richard Fox

Richard Fox

VP, Data Science and Analytics, Apex Parks Group

Gaining a True 360 View of Your Customers for Actionable Analytics That Will Increase Engagement

April 29 | 15:30 - 16:00

  • The often toted customer 360 is one of the most difficult aspects of customer analytics to truly realise – but if you do, you can unlock insights, develop tools, and achieve performance beyond expectations
  • A recent study has indicated that fewer than 10% of companies have come close to achieving a Customer 360 and less than 5% are using this data effectively
  • Understand the data requirements (both internal and external) for building a true, complete view of your customers for actionable, predictive analytics to prevent churn and increase your customer base
  • Learn about quality measures for satisfaction, promotion, and loyalty to achieve high-confidence pattern analysis

Register

Speaking:

Richard Fox

Richard Fox

Apex Parks Group

Corporate Strategy and Business Intelligence

4:00

Panel: Modernizing Your Business Intelligence Process to Take Advantage of Modern Technology and New Data Sources To Anticipate and Manoeuvre Future Disruption

  • With Data Science and Advanced Analytics managing the brunt of corporate analytics, modern BI has transformed into a key function for performance management and strategy – by adopting the new data sources and latest advanced analytics technology, BI specialists can deliver key insight to manoeuvre organizations into a position as a disruptive force
  • Learn how BI leaders can take advantage of changes in the analytical field to become trusted advisors to business leaders and enact deep organizational change
  • Learn how to take your BI division on a transformational journey to reap the maximum reward from this position and leverage the huge data sets for performance management and strategy

Speaking:

June Dershewitz

June Dershewitz

Director of Analytics, Twitch

Luke Dicken

Luke Dicken

Director of Central and Strategic Analytics, Zynga

Rachana

Rachana Mukherjee

VP, Insights, Analytics and Data Infrastructure , Mi9 Retail

Panel: Modernizing Your Business Intelligence Process to Take Advantage of Modern Technology and New Data Sources To Anticipate and Manoeuvre Future Disruption

April 29 | 16:00 - 16:30

  • With Data Science and Advanced Analytics managing the brunt of corporate analytics, modern BI has transformed into a key function for performance management and strategy – by adopting the new data sources and latest advanced analytics technology, BI specialists can deliver key insight to manoeuvre organizations into a position as a disruptive force
  • Learn how BI leaders can take advantage of changes in the analytical field to become trusted advisors to business leaders and enact deep organizational change
  • Learn how to take your BI division on a transformational journey to reap the maximum reward from this position and leverage the huge data sets for performance management and strategy

Register

Speaking:

Rachana

Rachana Mukherjee

Mi9 Retail

June Dershewitz

June Dershewitz

Twitch

Luke Dicken

Luke Dicken

Zynga

Customer Experience Analytics

4:00

Panel: Using Advanced Analytics Techniques to Acquire New Consumers for Less Investment

  • With Data Science and Advanced Analytics managing the brunt of corporate analytics, modern BI has transformed into a key function for performance management and strategy – by adopting the new data sources and latest advanced analytics technology, BI specialists can deliver key insight to manoeuvre organizations into a position as a disruptive force
  • Learn how BI leaders can take advantage of changes in the analytical field to become trusted advisors to business leaders and enact deep organizational change
  • Learn how to take your BI division on a transformational journey to reap the maximum reward from this position and leverage the huge data sets for performance management and strategy

Speaking:

Calvin Anderson

Calvin Anderson

Head of Commercial , OYO Rooms

ASH-DUPAR

Ash Dhupar

Chief Analytics Officer, Publishers Clearing House

Panel: Using Advanced Analytics Techniques to Acquire New Consumers for Less Investment

April 29 | 16:00 - 16:30

  • With Data Science and Advanced Analytics managing the brunt of corporate analytics, modern BI has transformed into a key function for performance management and strategy – by adopting the new data sources and latest advanced analytics technology, BI specialists can deliver key insight to manoeuvre organizations into a position as a disruptive force
  • Learn how BI leaders can take advantage of changes in the analytical field to become trusted advisors to business leaders and enact deep organizational change
  • Learn how to take your BI division on a transformational journey to reap the maximum reward from this position and leverage the huge data sets for performance management and strategy

Register

Speaking:

ASH-DUPAR

Ash Dhupar

Publishers Clearing House

Calvin Anderson

Calvin Anderson

OYO Rooms

4:30

Open Q&A with the Advisory Board

Grab a drink, kick back and celebrate the end of this years’ event by asking our esteemed panel any question you wish. Want to dive deeper into what we’ve discussed over the last few days? Is there anything that hasn’t come up that you want to explore? What would you like to see on the agenda for next year? We’ll close out this year’s show by discussing all of this and more

Speaking:

Jose Gonzalo Rangel

Jose Gonzalo Rangel

Executive Director of Analytics, Banorte

Luke Dicken

Luke Dicken

Director of Central and Strategic Analytics, Zynga

ASH-DUPAR

Ash Dhupar

Chief Analytics Officer, Publishers Clearing House

Calvin Anderson

Calvin Anderson

Head of Commercial , OYO Rooms

Len Usvyat

Len Usvyat

VP Applied Advanced Analytics, Fresenius Medical Care

Open Q&A with the Advisory Board

April 29 | 16:30 - 17:00

Grab a drink, kick back and celebrate the end of this years’ event by asking our esteemed panel any question you wish. Want to dive deeper into what we’ve discussed over the last few days? Is there anything that hasn’t come up that you want to explore? What would you like to see on the agenda for next year? We’ll close out this year’s show by discussing all of this and more

Register

Speaking:

ASH-DUPAR

Ash Dhupar

Publishers Clearing House

Len Usvyat

Len Usvyat

Fresenius Medical Care

Jose Gonzalo Rangel

Jose Gonzalo Rangel

Banorte

Luke Dicken

Luke Dicken

Zynga

Calvin Anderson

Calvin Anderson

OYO Rooms

5:00

Chair's Closing Remarks

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Chief Analytics Officer, Banorte

Chair's Closing Remarks

April 29 | 17:00 - 17:15

Register

Speaking:

Jose Antonio Murillo Garza

José Antonio Murillo Garza

Banorte

5:15

END OF CONFERENCE

END OF CONFERENCE

April 29 | 17:15 - 17:15

Register

Speaking: