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Chief Analytics Officers
& Influencers, Spring

May 15 – 16 2019, Crowne Plaza San Diego

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Main Conference Day 1
15 May
08:00

Registration, Coffee & Networking

Registration and networking in the exhibition area

Registration, Coffee & Networking

February 11 | 08:00 - 08:45

Registration and networking in the exhibition area

Register

Speaking:

08:45

Chair's Opening Remarks

Chair's Opening Remarks

February 11 | 08:45 - 09:00

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Speaking:

09:00

Keynote: How to Start, Scale, and Maximize Self-Service Analytics Adoption

  • By allowing users to enhance, alter and create their own reports you can stream line the analytics process, allowing for real, data driven growth across all departments simultaneously
  • However,...

Speaking:

Keynote: How to Start, Scale, and Maximize Self-Service Analytics Adoption

February 11 | 09:00 - 09:20

  • By allowing users to enhance, alter and create their own reports you can stream line the analytics process, allowing for real, data driven growth across all departments simultaneously
  • However, adoption, analytical skills and an inherent misunderstanding of what data can do for your organization can lead to disaster.
  • How do we promote adoption in a and insights, but distrust, lack of skills, and a misunderstanding of data can lead to disaster
  • What does a scalable self-service system look like and how can we ensure it delivers the agility and speed users demand?
  • How do we promote adoption in a way that also promotes analytical and statistical thinking?

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Speaking:

09:20

Keynote: Perusing a Data Integration Strategy to Boost Profit and Cut Cost Across Your Organization

  • Data integration is fundamental to traditional or advanced analytics success – but varying sources, storage systems, and modern analytic tools such as ML and AI creates a difficult data ecosystem...

Speaking:

Keynote: Perusing a Data Integration Strategy to Boost Profit and Cut Cost Across Your Organization

February 11 | 09:20 - 09:40

  • Data integration is fundamental to traditional or advanced analytics success – but varying sources, storage systems, and modern analytic tools such as ML and AI creates a difficult data ecosystem to manage
  • How can analytics leaders pursue a pure data integration strategy and what would such a framework look like?
  • Where can we deploy data products such as AI to aid the data integration and management?
  • How can we modernize the data dictionary to assist data integration and prevent further siloing?

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Speaking:

09:40

Fireside Chat: Moving from a Cost Center to a Profit Center – How to Measure and Communicate the ROI of Analytics

  • Most business leaders will agree that analytics is a major part of the organizations future
  • It isn’t just about increasing revenue – analytics leaders must show the savings created from...

Speaking:

Fireside Chat: Moving from a Cost Center to a Profit Center – How to Measure and Communicate the ROI of Analytics

February 11 | 09:40 - 10:10

  • Most business leaders will agree that analytics is a major part of the organizations future
  • It isn’t just about increasing revenue – analytics leaders must show the savings created from operational change and clearly demonstrate this value across all levels of the company
  • Hear from Banorte, where their Analytics team has clearly demonstrated an ROI reaching into the billions of dollars

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Speaking:

10:10

Morning Coffee Break

Morning Coffee Break

February 11 | 10:10 - 10:40

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Speaking:

Corporate Strategy & Business Intelligence

10:40

Insider Session: Exelixis - A Lesson in Cost-Effective Off-the-Shelf Products – Saving Money by Bringing Data and Departments Together

Speaking:

Insider Session: Exelixis - A Lesson in Cost-Effective Off-the-Shelf Products – Saving Money by Bringing Data and Departments Together

February 11 | 10:40 - 11:10

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Speaking:

Customer Experience Analytics

10:40

Insider Session: Catalina - Hyper personalization & MTA – How Catalina Built a Consumer Mixed Model

Speaking:

Insider Session: Catalina - Hyper personalization & MTA – How Catalina Built a Consumer Mixed Model

February 11 | 10:40 - 11:10

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Speaking:

Corporate Strategy & Business Intelligence

11:10

Insider Session: TBC

Insider Session: TBC

February 11 | 11:10 - 11:40

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Speaking:

Customer Experience Analytics

11:10

Insider Session: Zynga - Using Analytics to Build a Content Management System to Prevent Churn in the Most Enaged Consumers

Speaking:

Insider Session: Zynga - Using Analytics to Build a Content Management System to Prevent Churn in the Most Enaged Consumers

February 11 | 11:10 - 11:40

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Speaking:

Learning Labs A: Corporate Strategy & Business Intelligence

11:40

Leveraging Your Data as an Asset to Unlock a New Revenue Stream

  • By creating an expert analytics team, you can leverage a whole new revenue source in algorithms as a service
  • But working as a partner can lead to misapplied analytics when user needs and capabilities...

Speaking:

Leveraging Your Data as an Asset to Unlock a New Revenue Stream

February 11 | 11:40 - 12:40

  • By creating an expert analytics team, you can leverage a whole new revenue source in algorithms as a service
  • But working as a partner can lead to misapplied analytics when user needs and capabilities are misaligned
  • Learn how to conduct design sessions for both internal and external deployment success
  • Build a business case for expanding your capabilities beyond your organization and understand the competitive advantages of developing your analytical abilities as a service

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Speaking:

Learning Labs B: Customer Experience Analytics

11:40

Gaining the Data and Analytics Tools for Building a Hyper-Personalization Framework

  • Hyper-personalization has the ability to maximize your customer experiences based on both historic and predictive considerations to drive massive ROI and prevent churn
  • Learn how to use internal and...

Gaining the Data and Analytics Tools for Building a Hyper-Personalization Framework

February 11 | 11:40 - 12:40

  • Hyper-personalization has the ability to maximize your customer experiences based on both historic and predictive considerations to drive massive ROI and prevent churn
  • Learn how to use internal and external data to build a true customer 360 for accurate and profitable clusters
  • Maximize ROI by automating the personalization process to avoid the costly manual process of personalized cluster creation

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Speaking:

12:40

Lunch

Lunch

February 11 | 12:40 - 13:40

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Speaking:

Discussion Group A: Marketing Analytics

1:40

Best Practices for Building Lead Scoring Models for Improved Marketing Decision Making

Best Practices for Building Lead Scoring Models for Improved Marketing Decision Making

February 11 | 13:40 - 14:25

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Discussion Group B: People & Processes

1:40

How Can We Promote Curiosity and Creativity in Analytic and Data Science Teams

How Can We Promote Curiosity and Creativity in Analytic and Data Science Teams

February 11 | 13:40 - 14:25

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Speaking:

Discussion Group C: Privacy & Governance

1:40

GDPR, CalECPA, and Beyond – How Can We Turn a Compliance Challenges into an Asset?

Speaking:

GDPR, CalECPA, and Beyond – How Can We Turn a Compliance Challenges into an Asset?

February 11 | 13:40 - 14:25

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Speaking:

Discussion Group A: Marketing Analytics

2:25

What Technical and Organizational Marketing Analytics Solutions Help Us Work in Real Time?

What Technical and Organizational Marketing Analytics Solutions Help Us Work in Real Time?

February 11 | 14:25 - 15:10

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Speaking:

Discussion Group B: People & Processes

2:25

How Do We Go About Breaking Down Internal Silos To Maximize Analytical Effectiveness?

Speaking:

How Do We Go About Breaking Down Internal Silos To Maximize Analytical Effectiveness?

February 11 | 14:25 - 15:10

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Speaking:

Discussion Group C: Privacy & Governance

2:25

Data Governance 2.0: Building Towards a Collaborative, Agile Governance System for the Expanding Analytics Ecosystem

Data Governance 2.0: Building Towards a Collaborative, Agile Governance System for the Expanding Analytics Ecosystem

February 11 | 14:25 - 15:10

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Speaking:

3:10

Afternoon Coffee Break

Afternoon Coffee Break

February 11 | 15:10 - 15:40

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Speaking:

3:40

Keynote:Real-Time IoT Analytics in Cybersecurity for the Detection and Prevention of Serious Breaches

  • With the number of high profile data breaches rising, and the rapid proliferation of connected devices with serious real-world consequences (building access, FinTech, traffic control etc) it has...

Speaking:

Keynote:Real-Time IoT Analytics in Cybersecurity for the Detection and Prevention of Serious Breaches

February 11 | 15:40 - 16:00

  • With the number of high profile data breaches rising, and the rapid proliferation of connected devices with serious real-world consequences (building access, FinTech, traffic control etc) it has become increasingly important to improve analytical capabilities in this space
  • Learn how you can safely, ethically, and legally exploit the vast data sets created from IoT devices to create real-time cybersecurity protection for your company and society at large
  • Hear from Rajeeve Kaul, former SVP of Transformation and Analytics at G4S how he boosted national security interests through real-time threat detection across major infrastructure, including nuclear power stations

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Speaking:

4:00

Panel: Transforming the Business Strategy with Augmented Analytics

  • With the proliferation of massive data sets, human-driven analytics can only go so far – it’s time to use data science and advanced analytics techniques to automate the process
  • By removing the...

Speaking:

Panel: Transforming the Business Strategy with Augmented Analytics

February 11 | 16:00 - 16:30

  • With the proliferation of massive data sets, human-driven analytics can only go so far – it’s time to use data science and advanced analytics techniques to automate the process
  • By removing the manual examination of data, you can produce business-critical insights at an extreme pace, creating a more agile and efficient organization
  • Learn how you can leverage the latest tools and techniques for more accurate and cost efficient analytics
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Speaking:

4:30

Happy Hour Roundtables

Enjoy a drink while attending two 30min roundtables of your choice!

The Data Science Journey: How Can Analytics Leaders Invest in Data Science Divisions to Boost Analytical Ability?

Demystifying the...

Speaking:

Happy Hour Roundtables

February 11 | 16:30 - 17:30

Enjoy a drink while attending two 30min roundtables of your choice!

The Data Science Journey: How Can Analytics Leaders Invest in Data Science Divisions to Boost Analytical Ability?

Demystifying the Black Box Process for Business Leaders

Promoting Curiosity and Critical Thinking Among Advanced Analytics and Teams

Maximizing the ROI from Alternative Data Sources

How Can We Monetize and Measure Our Advanced Analytics and Insights Programmes as an Actual Asset?

Where Can We Use AI in Data Management to Avoid Human-Created Bottlenecks?

Transforming the Advanced Analytics Function with Automated Models

What are the Best Practices for Deploying Continuous Intelligence into Your Operations?

How Can Analytics Leaders Conquer the Challenges of IoT Adoption for More Powerful Insights?

Beyond Text-Based Semantic Analysis – How Can We Adopt Advanced Analytic Tools to Gain a True Insight into The Emotional State of Customers and Associates?

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Speaking:

5:30

Chair's Closing Remarks

Chair's Closing Remarks

February 11 | 17:30 - 17:45

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Speaking:

5:45

Drinks Reception

Drinks Reception

February 11 | 17:45 - 18:45

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Speaking:

Main Conference Day 2
16 May
08:00

Registration, Coffee & Networking

Registration and networking in the exhibition area

Registration, Coffee & Networking

February 11 | 08:00 - 08:45

Registration and networking in the exhibition area

Register

Speaking:

08:45

Chair's Opening Remarks

Chair's Opening Remarks

February 11 | 08:45 - 09:00

Register

Speaking:

09:00

Keynote: Towards Successfully Deploying a Global Center of Excellence to Tackle the Most Pressing Corporate Issues and Hire the Most Promising Talent

  • In the age of self-service and visualization, building a crack, central team has never been more important for the complex (and exciting) analytical tasks
  • Structuring your center of excellence...

Speaking:

Keynote: Towards Successfully Deploying a Global Center of Excellence to Tackle the Most Pressing Corporate Issues and Hire the Most Promising Talent

February 11 | 09:00 - 09:20

  • In the age of self-service and visualization, building a crack, central team has never been more important for the complex (and exciting) analytical tasks
  • Structuring your center of excellence correctly will help your company to apply their resources with more efficiency and keep your team engaged
  • Learn how to implement a global team to attract talent from across the world
  • Discover top strategies for focusing the CoE’s efforts for maximium efficiency, and which areas you can successfully democratize

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Speaking:

09:20

Keynote: Bringing Legacy Data and Technology Out From the Cold to Avoid Costly Infrastructure Rebuilds

  • New tech and infrastructure is a huge upfront cost – in the modern age of exponential technology growth, you can’t afford to keep upgrading and replacing multi-million dollar investments
  • Learn how...

Speaking:

Keynote: Bringing Legacy Data and Technology Out From the Cold to Avoid Costly Infrastructure Rebuilds

February 11 | 09:20 - 09:40

  • New tech and infrastructure is a huge upfront cost – in the modern age of exponential technology growth, you can’t afford to keep upgrading and replacing multi-million dollar investments
  • Learn how to build around your legacy systems to maximize their ROI via hybrid systems and cloud integration
  • Understand the risk of bandaid application of new technology over old and communicate the value of long term investment I hybrid systems that will bring your legacy tech into the modern age

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Speaking:

09:40

Panel: Big Data, Deep Learning, ML – Cutting Through the Buzzwords to Communicate Effectively with Business Leadership

  • Corporate buy-in into analytics has never been higher, but creating a top-down understanding and adoption of an analytics culture is far from realised
  • By communicating effectively with business...

Speaking:

Panel: Big Data, Deep Learning, ML – Cutting Through the Buzzwords to Communicate Effectively with Business Leadership

February 11 | 09:40 - 10:10

  • Corporate buy-in into analytics has never been higher, but creating a top-down understanding and adoption of an analytics culture is far from realised
  • By communicating effectively with business leaders, we can turn them into champions and break down internal silos
  • Learn how to make analytics easily accessible to all employees, gain a top-down support, and cut through the modern analytics jargon

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Speaking:

10:10

Morning Coffee Break

Morning Coffee Break

February 11 | 10:10 - 10:40

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Speaking:

Track A

10:40

Insider Session: Apple

Speaking:

Insider Session: Apple

February 11 | 10:40 - 11:10

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Speaking:

Track B

10:40

Insider Session: Suncoast Credit Union

Speaking:

Insider Session: Suncoast Credit Union

February 11 | 10:40 - 11:10

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Speaking:

Track A

11:10

Insider Session: SLAC Accelerator Laboratory - Building a Collaborative, Persistent Research Framework Using Cloud Infrastructure

Speaking:

Insider Session: SLAC Accelerator Laboratory - Building a Collaborative, Persistent Research Framework Using Cloud Infrastructure

February 11 | 11:10 - 11:40

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Speaking:

Track B

11:10

Insider Session: Berg - Building a production-level AI-driven Clinical Trial Pipeline

Speaking:

Insider Session: Berg - Building a production-level AI-driven Clinical Trial Pipeline

February 11 | 11:10 - 11:40

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Speaking:

Learning Lab A: Data

11:40

Turning Intractable Problems into Tractable Problems – Lessons Learned from Combatting Fake News

  • Intractable problems are time and cost inefficient – brute force can only take you so far when tackling large data sets
  • Discover how you can apply strategic thinking to breakdown seemingly...

Speaking:

Turning Intractable Problems into Tractable Problems – Lessons Learned from Combatting Fake News

February 11 | 11:40 - 12:40

  • Intractable problems are time and cost inefficient – brute force can only take you so far when tackling large data sets
  • Discover how you can apply strategic thinking to breakdown seemingly intractable issues into tractable parts for more efficient and accurate solutions
  • This session will start with a presentation on Mike Tamir’s research on automated Fake News detection systems before breaking into teams to examine other intractable problems and proposing strategic methods for tractable solutions

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Speaking:

Learning Lab B: AI

11:40

Emotional Robots – Plotting the Course of Emotion Detecting and Simulating AI and its Business Applications

  • With advances in NLP, computer vision, behaviour detection, and sentiment analysis, AI systems are on track to accurately detect emotional responses on par with human counterparts
  • By understanding...

Speaking:

Emotional Robots – Plotting the Course of Emotion Detecting and Simulating AI and its Business Applications

February 11 | 11:40 - 12:40

  • With advances in NLP, computer vision, behaviour detection, and sentiment analysis, AI systems are on track to accurately detect emotional responses on par with human counterparts
  • By understanding this technology, we can plan future deployment to provide better associate & customer engagement, prevent churn & turnover, and automate the production of creative materials effectively
  • How do we get started with emotional AI technologies? What is currently available, what is being developed, and what does the market of 2020-2025 look like?

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Speaking:

12:40

Lunch

Lunch

February 11 | 12:40 - 13:40

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Speaking:

Discussion Group A: Marketing Analytics

1:40

Unlocking Social Channel Data for Increased Satisfaction and Loyalty

Unlocking Social Channel Data for Increased Satisfaction and Loyalty

February 11 | 13:40 - 14:25

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Speaking:

Discussion Group B: People & Processes

1:40

Broken Processes – Identification, Elimination and Optimization

Broken Processes – Identification, Elimination and Optimization

February 11 | 13:40 - 14:25

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Speaking:

Discussion Group C: Technology

1:40

How Can We Deploy Cloud Analytics For Greater Agility?

How Can We Deploy Cloud Analytics For Greater Agility?

February 11 | 13:40 - 14:25

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Speaking:

Discussion Group A: Marketing Analytics

2:25

How Can We Use Marketing Analytics to Shape Customer Behaviour and Increase ROI?

How Can We Use Marketing Analytics to Shape Customer Behaviour and Increase ROI?

February 11 | 14:25 - 15:10

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Speaking:

Discussion Group B: People & Processes

2:25

Becoming a Strategic Executives – How Can We Become Change Enablers Across Our Organizations?

Becoming a Strategic Executives – How Can We Become Change Enablers Across Our Organizations?

February 11 | 14:25 - 15:10

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Speaking:

Discussion Group C: Technology

2:25

What are the Best Practices For Adopting Successful High-Yield AI Analytics of Customer Interaction including Tone of Voice and Semantic Analysis?

Speaking:

What are the Best Practices For Adopting Successful High-Yield AI Analytics of Customer Interaction including Tone of Voice and Semantic Analysis?

February 11 | 14:25 - 15:10

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Speaking:

3:10

Afternoon Coffee Break

Afternoon Coffee Break

February 11 | 15:10 - 15:40

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Speaking:

Corporate Strategy & Business Intelligence

3:40

Transforming Your Analytics to Deliver Real Economic Benefits to Your Company and Society

  • The role of the Chief Economist has largely been superseded by the analytics team – but a focus on societal economic benefits can have a huge, positive impact on your analytic strategy
  • Learn how...

Speaking:

Transforming Your Analytics to Deliver Real Economic Benefits to Your Company and Society

February 11 | 15:40 - 16:00

  • The role of the Chief Economist has largely been superseded by the analytics team – but a focus on societal economic benefits can have a huge, positive impact on your analytic strategy
  • Learn how economic principals apply to wider analytics and how to apply these principals for stable, regular growth
  • Examine how using your analytical division to explore societal economic benefits can produce goodwill and real ROI

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Speaking:

Customer Experience Analytics

3:40

Innovating CPMs with Analytics and Data Science to Gain a Complete Understanding of the Bidding Market

  • The news is full of what Millennials and Gen Z “want”, but very little is based on fact – knowing what your core demographics and becoming a key part of their lifestyle can yield massive profits

Speaking:

Innovating CPMs with Analytics and Data Science to Gain a Complete Understanding of the Bidding Market

February 11 | 15:40 - 16:00

  • The news is full of what Millennials and Gen Z “want”, but very little is based on fact – knowing what your core demographics and becoming a key part of their lifestyle can yield massive profits
  • Understanding people is a core competency for the CAO, but the art of behavioural psychology has been widely lost
  • By delivering analytics on deeper drivers, you can positon your company beyond the standard buyer->seller relationship into a position of advisor and partner
  • Learn what behavioural economy has to offer customer analytics and how you can reap massive ROI

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Speaking:

Corporate Strategy & Business Intelligence

4:00

Panel: Building a Data Story System for Better Self Service Intelligence

  • Visualization and dashboards are a fantastic foundation for self-service analytics but data storytelling can help non-analytical individuals unlock the true potential of BI
  • How can you build a...

Speaking:

Panel: Building a Data Story System for Better Self Service Intelligence

February 11 | 16:00 - 16:30

  • Visualization and dashboards are a fantastic foundation for self-service analytics but data storytelling can help non-analytical individuals unlock the true potential of BI
  • How can you build a reliable data story that makes sense and advances team understanding of the analytical process?
  • How can you work with internal storytelling, learning, and strategy divisions to help create compelling data stories that will be adopted at a wide scale?

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Speaking:

Customer Experience Analytics

4:00

Panel: Gaining a True 360o View of Your Customers for Actionable Analytics That Will Increase Engagement

  • The often toted customer 360 is one of the most difficult aspects of customer analytics to truly realise – but if you do, you can unlock insights, develop tools, and achieve performance beyond...

Speaking:

Panel: Gaining a True 360o View of Your Customers for Actionable Analytics That Will Increase Engagement

February 11 | 16:00 - 16:30

  • The often toted customer 360 is one of the most difficult aspects of customer analytics to truly realise – but if you do, you can unlock insights, develop tools, and achieve performance beyond expectations
  • A recent study has indicated that fewer than 10% of companies have come close to achieving a Customer 360 and less than 5% are using this data effectively
  • Understand the data requirements (both internal and external) for building a true, complete view of your customers for actionable, predictive analytics to prevent churn and increase your customer base
  • Learn about quality measures for satisfaction, promotion, and loyalty to achieve high-confidence pattern analysis

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Speaking:

Corporate Strategy & Business Intelligence

4:30

Panel: Modernizing Your Business Intelligence Process to Take Advantage of Modern Technology and New Data Sources To Anticipate and Manoeuvre Future Disruption

  • With Data Science and Advanced Analytics managing the brunt of corporate analytics, modern BI has transformed into a key function for performance management and strategy – by adopting the new data...

Speaking:

Panel: Modernizing Your Business Intelligence Process to Take Advantage of Modern Technology and New Data Sources To Anticipate and Manoeuvre Future Disruption

February 11 | 16:30 - 17:00

  • With Data Science and Advanced Analytics managing the brunt of corporate analytics, modern BI has transformed into a key function for performance management and strategy – by adopting the new data sources and latest advanced analytics technology, BI specialists can deliver key insight to manoeuvre organizations into a position as a disruptive force
  • Learn how BI leaders can take advantage of changes in the analytical field to become trusted advisors to business leaders and enact deep organizational change
  • Learn how to take your BI division on a transformational journey to reap the maximum reward from this position and leverage the huge data sets for performance management and strategy

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Speaking:

Customer Experience Analytics

4:30

Panel: Using Advanced Analytics Techniques to Acquire New Consumers for Less Investment

Panel: Using Advanced Analytics Techniques to Acquire New Consumers for Less Investment

February 11 | 16:30 - 17:00

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Speaking:

5:00

Open Q&A with the Advisory Board

Grab a drink, kick back and celebrate the end of this years’ event by asking our esteemed panel any question you wish. Want to dive deeper into what we’ve discussed over the last few days? Is...

Speaking:

Open Q&A with the Advisory Board

February 11 | 17:00 - 17:30

Grab a drink, kick back and celebrate the end of this years’ event by asking our esteemed panel any question you wish. Want to dive deeper into what we’ve discussed over the last few days? Is there anything that hasn’t come up that you want to explore? What would you like to see on the agenda for next year? We’ll close out this year’s show by discussing all of this and more

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Speaking:

5:30

Chair's Closing Remarks

Chair's Closing Remarks

February 11 | 17:30 - 17:45

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Speaking:

5:45

END OF CONFERENCE

END OF CONFERENCE

February 11 | 17:45 - 17:45

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Speaking: